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A Guide to Agency Margins: What They Are and How to Increase Them

By Chris Hervochon, CPA, CVA | August 7, 2019 | 0 Comments
marketing agency profit margin

Increasing profits should be a primary financial concern for all businesses, including marketing agencies. According to industry benchmarking data, marketing agency averages a net profit margin somewhere between 6.0% and 12.0%, which means there’s plenty of room for growth. For the agencies we work with, generally the bogey is a 15.0% net margin. No agency […]

Top 7 Mistakes Marketing Agencies Make With Their Accounting

By Chris Hervochon, CPA, CVA | July 15, 2019 | 0 Comments
Top 7 Accounting Mistakes Marketing Agency Owners Make

Accounting often falls on the backburner of the many tasks it takes to operate a marketing agency. Here are 7 accounting mistakes that can affect profitability.

My Top 5 Takeaways from AICPA ENGAGE

By Chris Hervochon, CPA, CVA | July 9, 2019 | 0 Comments
2019 AICPA Engage Conference

Here are five important takeaways from the American Institute of Certified Public Accountants (AICPA) ENGAGE Conference to help your business succeed.

Marketing Agencies and Working Capital: What, Why & How

By Chris Hervochon, CPA, CVA | July 1, 2019 | 0 Comments

Marketing agencies often struggle with better managing working capital. This affects liquidity, operational efficiency and short-term finances.

Chris Hervochon voted 2019 Sun Today’s “Best Accountant”

By Heather Bragg | June 26, 2019 | 0 Comments
Chris Hervochon voted _Best Accountant_ by readers of The Sun Today

Readers of The Sun Today, a Bluffton SC newspaper, voted for their favorite businesses. Chris Hervochon received top honors as “best accountant.” The Sun Today serves readers who live in Sun City Hilton Head. For a complete list of the 2019 winners, visit this article from the Augusta Chronicle.

Can Marketing Agency Owners Take Advantage of the QBI Deduction?

By Chris Hervochon, CPA, CVA | June 24, 2019 | 0 Comments
How can marketing agencies benefit from QBI

Small business owners are always looking to save money on their tax bill, and marketing agency owners are no exception. One of the most common questions marketing agency clients ask, and that are often posed online is: “Can marketers take advantage of the QBI deduction?” The specifics of the QBI portion of the new tax […]

Why marketing KPIs are vital for your business

By Chris Hervochon, CPA, CVA | June 17, 2019 | 0 Comments
marketing kpis matter to your business chris hervochon cpa

Marketing KPIs are beneficial in fine tuning and enhancing a business’ profitability. They tell the story of what’s working and what’s not.

8 Reasons You Need to Outsource Accounting

By Chris Hervochon, CPA, CVA | June 10, 2019 | 1 Comment
chris hervochon cpa outsourced accounting virtual cfo cpa

Not sure where your business stands? Here are eight warning signs that your business needs to hire an outsourced accounting.

How marketers can communicate marketing value to their clients

By Chris Hervochon, CPA, CVA | June 3, 2019 | 0 Comments
How marketers can report their marketing value to their clients

How marketers can communicate marketing value to customers and charge a value-based fee. Your marketing agency creates value – time to get paid for it.

Lessons from JPMorgan to Entrepreneurship, Chris Hervochon

By Heather Bragg | May 30, 2019 | 0 Comments
Chris Hervochon podcast interview Success Defined

Chris Hervochon was a guest on Ben McDonald’s “Success Defined” podcast By Chris McDonald | Success Defined For 7 years, Chris Hervochon was happy working full time for somebody else while enjoying his side hustle. Finally one day during a meeting with a boss, something inside clicked and told Chris that it was time to […]

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