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A Strategic Approach to Selecting an Inventory System for Financial Clarity

In the fast-paced world of business every decision counts.  That’s why choosing the right inventory system is key to success. As an accountant, I understand the importance of an efficient inventory management system. Inventory systems are tools used to ensure the success of the business using it. They support accurate financial records, optimize cash flow, […]
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Efficient Bookkeeping Photo

Seven Ways to Get the Most Bang for Your Buck from Your Bookkeeper

When it comes to managing your finances, whether it’s for personal or business purposes, having a Certified Public Accountant (CPA), Bookkeeper, or any other financial professional can be a game-changer. These professionals bring valuable expertise, insights, and knowledge to help you make informed decisions and navigate complex financial matters. In this blog post, we’ll explore […]
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A visual representation of Key Performance Indicators (KPIs) chart showcasing financial metrics for business analysis and tracking.

Top 15 Financial KPIs for Tracking Your Marketing Agency

So what is a KPI? KPI stands for Key Performance Indicator. There are many different types of KPIs – financial, operational, marketing, etc. Sure, financial statements are great, but they’re difficult to digest. KPIs are byte-sized metrics that you can use which indicate what’s going well (or not) in your business. Recently, we moved our […]
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Introducing the Agency Profitability Audit Framework

Here is a comprehensive guide to assessing and optimizing your agency’s profitability. Welcome to my Agency Profitability Audit Framework, an innovative system I recently unveiled in a webinar. Here, I’ll provide a brief overview of our discussion, but I assure you that you’ll want to register to watch the full presentation! You’re probably familiar with […]
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Simplifying Accounting: What it Means to Cleanup the Books

Running a business is hard. The decisions you make as an owner will impact the lives of your employees, your customers and your family. To give yourself the highest probability of success, you need to have high-quality information at your fingertips in order to make well-informed decisions. Good decisions based on good data have a […]
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[ PODCAST ] Forecasting financial hurdles & increasing profit margins

Mavericks Coach Johnny Flash hosts The Agency Hour Podcast and recently interviewed Chris Hervochon. In this episode, Johnny and Chris discuss financial forecasting, improving profit margins, outsourcing marketing, accounting, and the importance of having a cohesive growth strategy for your agency. The podcast offers valuable insights for agency owners looking to ask the right questions […]
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"Thank you, Chris, for putting my business on the right path to success"

"Any business owner who is struggling to find their way should take advantage of Wayfinder. In what seemed like no time, Chris Hervochon compiled an impressive document that examined my business revenue trends and compared them with industry standards. He also helped me develop KPIs and a plan to automate aspects of my business that increases cash flow. Say what?! I have a new level of excitement for my business because I have support that I need to meet my business goals. I want to grow my business and I can’t think of a better partner to help me."

— Heather Bragg, Bragg Media Marketing Agency

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