When is it time to hire a salesperson?
A marketing agency's primary focus is to provide strategic services that help customers reach their target audience. Like any other business, agencies must decide between hiring a salesperson or using established customer management systems and CRMs to drive sales. High-growth marketing agencies continually look for new customers and must maintain a certain level of sales momentum to grow their revenue. As an outsourced accounting firm, we often help customers determine when it makes sense for their team to hire on a new role. This study helps marketing agencies determine if and when they need to add a salesperson to their team. We did this by checking if other agencies in the marketing industry have hired a salesperson and the impact that has had on their business goals.
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