Marketing agencies and other creative professionals share the same struggles as many business owners in the service industry: managing time between projects, communicating value to clients and suffering cash flow bottlenecks. Unfortunately, accounting is often placed on the backburner with other administrative tasks — which can quickly cause problems.
Chris Hervochon, CPA, CVA saw a need in the marketing industry to combine the world of left-brain financial analytics with the world of right-brain creativity. Traditionally, marketing agency owners and other creative professionals don’t have the time or the expertise for complex financial planning and strategy.
Why marketing and accounting belong together
Much like digital marketing professionals, our firm utilizes cloud technology, automation, and data analytics to inform strategic decision-making. We combine traditional accounting services with data analytics, dashboarding and strategic advice.
As an accounting firm specializing in marketing agencies, we provide such accounting services as bookkeeping, payroll, financial reporting, data analytics and tax preparation and planning.
Financial strategy that helps marketing agencies grow
Much like marketing agencies, we operate in the world of big data. We provide next level services for marketing agencies and their clients with:
- Technology management and software consulting
- Building and/or implementing software automation
- KPI development
- Dashboarding
While accounting and marketing may seem like an unlikely pair, the two industries share the same goal: to create a successful business that is profitable with positive cash flow.
Chris Hervochon, CPA, CVA
Chris Hervochon, CPA, CVA is the sole proprietor of his CPA firm. Chris Hervochon provides outsourced accounting and tax preparation for small businesses and individuals.
Before starting his own CPA firm, Chris spent ten years between forensic accounting and corporate accounting and finance. He has been featured in publications such as the AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, the IAMCEO podcast, the Success Defined podcast, CMS Wire, CEO Blog Nation and WINSAVVY for his industry knowledge and accounting expertise.
Staying on top of industry trends and compliance
Chris' passion for the accounting and finance industry is evident by a number of extra-curricular programs. He volunteers as a committee member of the AICPA Young Member Leadership Committee, and lead of the Retention Task Force. Chris is a member of the Business & Industry and Government Affairs Committees, as well as the CPE Facility Task Force of the South Carolina Association of CPAs.
Chris was selected as one of the 2019 "40 Under 40" in the Accounting Profession by CPA Practice Advisor magazine. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. Chris was selected based on his exceptional leadership skills and professional experience for the four-day Leadership Academy program, which he graduated from in October of 2018.
A background rooted in finance
Chris graduated from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. Chris is also a Certified QuickBooks Online ProAdvisor, and has earned the Data Analytics Executive Certificate from the AICPA.
Life outside the office
When he's not crunching numbers, Chris likes to spend time with his wife and three young kids, play golf, obsess over efficient workflows, listen to Metallica, and watch the Philadelphia Eagles. In that order. Seriously. Every April, you can find Chris on the 18th hole of Harbour Town Golf Links volunteering as a Marshall at the PGA Tour's RBC Heritage presented by Boeing.
Get social with Chris Hervochon!
Heather Banks
Staff Accountant
Heather Banks joined Chris Hervochon, CPA, CVA LLC firm as a staff accountant, providing outsourced accounting and tax preparation for small businesses and individuals.
Before joining Chris Hervochon’s firm, Heather spent three years in the automotive accounting industry. She is finishing her degree with a focus in accounting from Brenau University. Heather also regularly volunteers for the American Red Cross, Night of Champions and the Arts Council. When Heather isn’t working, she loves spending time at home with her husband and dogs.
Heather is a QuickBooks Certified Pro Advisor and she is Bill.com Certified.
Lizelle Potgieter
Staff Accountant
Lizelle Potgieter was born in South Africa. She graduated from the University of Pretoria with a degree in Statistics and Economics.
After working in accounting for a few years, she traveled the world and raised her kids, living in New Zealand, Vanuatu and Canada. Eventually, Lizelle settled in America, and with the kids grown, she got back to accounting.
When she's not working, Lizelle can be found in the garden, growing as much colorful plants as she can find.
Alex Romero
Virtual CFO
Alexandria Romero recently joined Chris Hervochon CPA CVA LLC accounting firm as a virtual CFO. Romero is a Certified Public Accounting from Colorado with an impressive list of accolades in accounting — a few which include 2022 Colorado State University Department of Accounting Hall of Fame inductee, 2021 CPA Practice Advisor’s “40 Under 40” Accounting Professionals and Pueblo City-County Library District’s 2021 Outstanding Woman Award.
In her new role as a virtual CFO for Chris Hervochon CPA CVA LLC, Romero directs financial planning, financial reports and financial strategies for digital marketing agencies around the country.
Romero previously served as Chief Financial Officer for Pueblo City-County Library District in Pueblo, CO, overseeing a more than $14 million budget. Her extensive accounting experience also includes positions as Senior Auditor and Tax Accountant for McPherson, Goodrich, Paolucci & Mihelich, PC in Pueblo, CO, as well as Accountant positions for Colorado Springs Housing Authority in Colorado Springs, CO and Parkview Medical Center in Pueblo, CO.
Romero also is an active member of the accounting industry, currently serving on the AICPA’s Young Member Leadership Committee and a chair on the Colorado Society of Certified Public Accountants (COCPA).
The Firm (Chris Hervochon CPA CVA LLC)
Providing accounting services for small businesses in a manner that removes most (tedious) data entry for the business, and results in optimized reporting to support strategic decision-making.
The firm is physically located between Hilton Head Island, SC and Bluffton, SC. The firm operates virtually to serve clients both locally and nationally.
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