Marketing agencies and other creative professionals share the same struggles as many business owners in the service industry: managing time between projects, communicating value to clients and suffering cash flow bottlenecks. Unfortunately, accounting is often placed on the backburner with other administrative tasks — which can quickly cause problems.
Chris Hervochon, CPA, CVA saw a need in the marketing industry to combine the world of left-brain financial analytics with the world of right-brain creativity. Traditionally, marketing agency owners and other creative professionals don’t have the time or the expertise for complex financial planning and strategy.
Why marketing and accounting belong together
Much like digital marketing professionals, our firm utilizes cloud technology, automation, and data analytics to inform strategic decision-making. We combine traditional accounting services with data analytics, dashboarding and strategic advice.
As an accounting firm specializing in marketing agencies, we provide such accounting services as bookkeeping, payroll, financial reporting, data analytics and tax preparation and planning.
Financial strategy that helps marketing agencies grow
Much like marketing agencies, we operate in the world of big data. We provide next level services for marketing agencies and their clients with:
- Technology management and software consulting
- Building and/or implementing software automation
- KPI development
While accounting and marketing may seem like an unlikely pair, the two industries share the same goal: to create a successful business that is profitable with positive cash flow.
Chris Hervochon, CPA, CVA
Chris Hervochon, CPA, CVA is the sole proprietor of his CPA firm. Chris Hervochon provides outsourced accounting and tax preparation for small businesses and individuals.
Before starting his own CPA firm, Chris spent ten years between forensic accounting and corporate accounting and finance. He has been featured in publications such as the Journal of Accountancy, Accounting Today, AMEX Open Forum, Parakeeto Podcast, The Agency Management Institute Podcast and the Digital Marketing Agency Builders Podcast for his industry knowledge and accounting expertise.
Staying on top of industry trends and compliance
Chris' passion for the accounting and finance industry is evident by a number of extra-curricular programs. He volunteers as a committee member of the AICPA Young Member Leadership Committee, and lead of the Retention Task Force. Chris is a member of the Business & Industry and Government Affairs Committees, as well as the CPE Facility Task Force of the South Carolina Association of CPAs.
Chris has been selected as one of the "40 Under 40" in the Accounting Profession by CPA Practice Advisor magazine for the years 2019 through 2021. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. Chris was selected based on his exceptional leadership skills and professional experience for the four-day Leadership Academy program, which he graduated from in October of 2018.
A background rooted in finance
Chris graduated from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. Chris is also a Certified QuickBooks Online ProAdvisor, and has earned the Data Analytics Executive Certificate from the AICPA.
Life outside the office
When he's not crunching numbers, Chris likes to spend time with his wife and three young kids, play golf, obsess over efficient workflows, listen to Metallica, and watch the Philadelphia Eagles. In that order. Seriously. Every April, you can find Chris on the 18th hole of Harbour Town Golf Links volunteering as a Marshall at the PGA Tour's RBC Heritage presented by Boeing.
Get social with Chris Hervochon!
Heather Lancaster joined Chris Hervochon, CPA, CVA LLC firm as a staff accountant, providing outsourced accounting and tax preparation for small businesses and individuals.
Before joining Chris Hervochon’s firm, Heather spent three years in the automotive accounting industry. She is finishing her degree with a focus in accounting from Brenau University. Heather also regularly volunteers for the American Red Cross, Night of Champions and the Arts Council. When Heather isn’t working, she loves spending time at home with her husband and dogs.
Heather is a QuickBooks Certified Pro Advisor and she is Bill.com Certified.
Lizelle Potgieter was born in South Africa. She graduated from the University of Pretoria with a degree in Statistics and Economics.
After working in accounting for a few years, she traveled the world and raised her kids, living in New Zealand, Vanuatu and Canada. Eventually, Lizelle settled in America, and with the kids grown, she got back to accounting.
When she's not working, Lizelle can be found in the garden, growing as much colorful plants as she can find.
Business Development Representative
Jeff is a respected and award-winning sales executive with 15+ years’ experience leading high energy sales operations and while maintaining top-levels of customer satisfaction across high-growth and startup organizations. He is originally from Idaho and joined the Army right out of high school. Jeff rose through the ranks and entered as a private and separated from the Army 11 years later as an officer with a Bachelor of Science Degree from the United States Military Academy at West Point, NY. Jeff loves living in the Lowcountry (Bluffton/Hilton Head/Savannah area) and when he is not working you will find him on the beach.
Assistant to Chris Hervochon
Brandie Joy joined Chris Hervochon CPA CVA as a virtual assistant in early 2022. Brandie was born and raised in southern Louisiana and lives outside of Houston, TX. She attended the University of Louisiana, majoring in Advertising Design.
Outside of work with Chris Herochon CPA CVA LLC team, assists realtors across the Houston region, and is a certified Transaction Coordinator and Home Stager. Throughout her husband's rising career in the Oil and Gas industry and frequent moves across states and countries, Brandie actively volunteered in her neighborhood communities and children's school committees. From heading the design team for the annual school auction gala in Bucharest, Romania, to coordinating events and publications in Kuala Lumpur, Malaysia alongside leading the company non-profit spouse association, she continued to find ways to better her and her family and friend's day to day life and new adventures no matter where they took them.
Currently, she sits on the board of the Katy High School Theatre Booster Club as the VP of Communications. In Brandie's free time, she enjoys traveling, adding to her growing list of 42 countries visited, and preparing for her life as an empty nester.
Jose Maria Maliao
Jose Maria Maliao is from the Philippines and recently joined Chris Hervochon, CPA, CVA, LLC firm as a staff accountant. He is a graduate from La Salle University – Philippines with a degree in BS Accountancy and a consistent Dean’s Lister.
He lives in Cebu city, one of the biggest cities of the Philippines and work hard as an accountant in a local accounting firm in the Philippines for 5 years before joining Chris Hervochon’s firm. One of Jose’s greatest highlights in his career is working as an accounting support for three markets in Mercedes- Benz (previously named Daimler Benz Group) namely Mercedes-Benz USA, Canada and RDNA (Research & Development North America). Jose is a Certified Tax Technician in the Philippines and a QuickBooks Certified Advisor. When he’s not working, he’s a playful dad and loves to go to the beach with his little family.
Providing accounting services for small businesses in a manner that removes most (tedious) data entry for the business, and results in optimized reporting to support strategic decision-making.
The firm is physically located between Hilton Head Island, SC and Bluffton, SC. The firm operates virtually to serve clients both locally and nationally.