Marketing agencies and other creative professionals share the same struggles as many business owners in the service industry: managing time between projects, communicating value to clients and suffering cash flow bottlenecks. Unfortunately, accounting is often placed on the backburner with other administrative tasks — which can quickly cause problems.
Chris Hervochon, CPA, CVA saw a need in the marketing industry to combine the world of left-brain financial analytics with the world of right-brain creativity. Traditionally, marketing agency owners and other creative professionals don’t have the time or the expertise for complex financial planning and strategy.
Why marketing and accounting belong together
Much like digital marketing professionals, our firm utilizes cloud technology, automation, and data analytics to inform strategic decision-making. We combine traditional accounting services with data analytics, dashboarding and strategic advice.
As an accounting firm specializing in marketing agencies, we provide such accounting services as bookkeeping, payroll, financial reporting, data analytics and tax preparation and planning.
Financial strategy that helps marketing agencies grow
Much like marketing agencies, we operate in the world of big data. We provide next level services for marketing agencies and their clients with:
- Technology management and software consulting
- Building and/or implementing software automation
- KPI development
While accounting and marketing may seem like an unlikely pair, the two industries share the same goal: to create a successful business that is profitable with positive cash flow.
Not sure where to start?
Many of our business clients prefer to start with the Wayfinder, a service that examines the current positioning of a business, identifies challenges and finds solutions for a successful path forward.
Chris Hervochon, CPA, CVA is the sole proprietor of his CPA firm. Chris Hervochon provides outsourced accounting and tax preparation for small businesses and individuals.
Before starting his own CPA firm, Chris spent ten years between forensic accounting and corporate accounting and finance. He has been featured in publications such as the AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, the IAMCEO podcast, the Success Defined podcast, CMS Wire, CEO Blog Nation and WINSAVVY for his industry knowledge and accounting expertise.
Staying on top of industry trends and compliance
Chris' passion for the accounting and finance industry is evident by a number of extra-curricular programs. He volunteers as a committee member of the AICPA Young Member Leadership Committee, and lead of the Retention Task Force. Chris is a member of the Business & Industry and Government Affairs Committees, as well as the CPE Facility Task Force of the South Carolina Association of CPAs.
In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. Chris was selected based on his exceptional leadership skills and professional experience for the four-day Leadership Academy program, which he graduated from in October of 2018.
A background rooted in finance
Chris graduated from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. Chris is also a Certified QuickBooks Online ProAdvisor, and has earned the Data Analytics Executive Certificate from the AICPA.
Life outside the office
When he's not crunching numbers, Chris likes to spend time with his wife and three young kids, play golf, obsess over efficient workflows, listen to Metallica, and watch the Philadelphia Eagles. In that order. Seriously. Every April, you can find Chris on the 18th hole of Harbour Town Golf Links volunteering as a Marshall at the PGA Tour's RBC Heritage presented by Boeing.
Get social with Chris Hervochon!
Heather Banks recently joined Chris Hervochon, CPA, CVA LLC firm as a staff accountant, providing outsourced accounting and tax preparation for small businesses and individuals.
Before joining Chris Hervochon’s firm, Heather spent three years in the automotive accounting industry. She is finishing her degree with a focus in accounting from Brenau University. Heather also regularly volunteers for the American Red Cross, Night of Champions and the Arts Council. When Heather isn’t working, she loves spending time at home with her husband and dogs.
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