Create and track marketing KPIs

If you aren't setting and tracking goals, how do you know if your marketing is working?

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What are marketing KPIs and why do I need them?

KPIs are Key Predictive Indicators because they should be indicative of the future of your business, not your past. They refer to metrics or calculations that are in line with your company’s specific goals.

Marketing KPIs gauge how successful or unsuccessful the marketing plans are in reaching these specific objectives. Targeted KPIs define your company’s next course of action, set the company’s direction and identify what needs to be done in order to achieve the targeted goals.

What can you expect from Chris Hervochon's marketing KPI ebook?

For many business owners, it can be difficult to quantify the results their marketing efforts produce. What is a Facebook “like” worth? Was the advertisement you placed in the newspaper an effective use of your money? What about that radio spot? But if you single out certain metrics that are worth tracking, you can start to see the fruits of your marketing labor. Those “certain metrics” are called KPIs.

With this ebook, you will learn:

  • which marketing KPIs to track
  • which marketing KPIs matter to your bottom line
  • how to track KPIs
  • which online resources are the best for tracking KPIs
Marketing KPI Ebook

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