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Marketing Agencies: All About The Margins

By Chris Hervochon, CPA, CVA | August 7, 2019 | 0 Comments
marketing agency profit margin

Increasing profits should be a primary financial concern for all businesses, including marketing agencies. With an average net marketing agency profit margin somewhere between 6.0% and 12.0%, there’s plenty of room for growth. No agency is powerless to overcome poor margins. That’s an area where a CPA like me can help. Consider several methods that …

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Top 7 Mistakes Marketing Agencies Make With Their Accounting

By Chris Hervochon, CPA, CVA | July 15, 2019 | Comments Off on Top 7 Mistakes Marketing Agencies Make With Their Accounting
Top 7 Accounting Mistakes Marketing Agency Owners Make

Accounting often falls on the backburner of the many tasks it takes to operate a marketing agency. Here are 7 accounting mistakes that can affect profitability.

My Top 5 Takeaways from AICPA ENGAGE

By Chris Hervochon, CPA, CVA | July 9, 2019 | Comments Off on My Top 5 Takeaways from AICPA ENGAGE
2019 AICPA Engage Conference

Here are five important takeaways from the American Institute of Certified Public Accountants (AICPA) ENGAGE Conference to help your business succeed.

Marketing Agencies and Working Capital: What, Why & How

By Chris Hervochon, CPA, CVA | July 1, 2019 | Comments Off on Marketing Agencies and Working Capital: What, Why & How

Marketing agencies often struggle with better managing working capital. This affects liquidity, operational efficiency and short-term finances.

Can Marketing Agency Owners Take Advantage of the QBI Deduction?

By Chris Hervochon, CPA, CVA | June 24, 2019 | Comments Off on Can Marketing Agency Owners Take Advantage of the QBI Deduction?
How can marketing agencies benefit from QBI

Small business owners are always looking to save money on their tax bill, and marketing agency owners are no exception. One of the most common questions marketing agency clients ask, and that are often posed online is: “Can marketers take advantage of the QBI deduction?” The specifics of the QBI portion of the new tax …

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Why marketing KPIs are vital for your business

By Chris Hervochon, CPA, CVA | June 17, 2019 | Comments Off on Why marketing KPIs are vital for your business
marketing kpis matter to your business chris hervochon cpa

Marketing KPIs are beneficial in fine tuning and enhancing a business’ profitability. They tell the story of what’s working and what’s not.

8 Reasons You Need to Outsource Accounting

By Chris Hervochon, CPA, CVA | June 10, 2019 | Comments Off on 8 Reasons You Need to Outsource Accounting
chris hervochon cpa outsourced accounting virtual cfo cpa

Not sure where your business stands? Here are eight warning signs that your business needs to hire an outsourced accounting.

How marketers can communicate marketing value to their clients

By Chris Hervochon, CPA, CVA | June 3, 2019 | Comments Off on How marketers can communicate marketing value to their clients
How marketers can report their marketing value to their clients

How marketers can communicate marketing value to customers and charge a value-based fee. Your marketing agency creates value – time to get paid for it.

“How can a CPA help my business?”

By Chris Hervochon, CPA, CVA | May 27, 2019 | Comments Off on “How can a CPA help my business?”
CPAs help businesses succeed

How can a CPA help my business? What services do CPAs provide a business? CPAs create value for your business in more ways than just preparing tax returns.

8 ways outsourced accounting can help you grow your business

By Chris Hervochon, CPA, CVA | May 20, 2019 | Comments Off on 8 ways outsourced accounting can help you grow your business
Outsourced Accounting Grows Your Business Chris Hervochon

Outsourced accounting is often more affordable and more effective. The owner of any sized business with a goal to grow can benefit.

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