Better Way Blog

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Seven Ways to Get the Most Bang for Your Buck from Your Bookkeeper

By Chris Hervochon, CPA, CVA | August 14, 2023 | Comments Off on Seven Ways to Get the Most Bang for Your Buck from Your Bookkeeper
Efficient Bookkeeping Photo

When it comes to managing your finances, whether it’s for personal or business purposes, having a Certified Public Accountant (CPA), Bookkeeper, or any other financial professional can be a game-changer. These professionals bring valuable expertise, insights, and knowledge to help you make informed decisions and navigate complex financial matters. In this blog post, we’ll explore …

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Top 15 Financial KPIs for Tracking Your Marketing Agency

By Chris Hervochon, CPA, CVA | July 26, 2023 | Comments Off on Top 15 Financial KPIs for Tracking Your Marketing Agency
A visual representation of Key Performance Indicators (KPIs) chart showcasing financial metrics for business analysis and tracking.

So what is a KPI? KPI stands for Key Performance Indicator. There are many different types of KPIs – financial, operational, marketing, etc. Sure, financial statements are great, but they’re difficult to digest. KPIs are byte-sized metrics that you can use which indicate what’s going well (or not) in your business. Recently, we moved our …

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Introducing the Agency Profitability Audit Framework

By Chris Hervochon, CPA, CVA | July 24, 2023 | Comments Off on Introducing the Agency Profitability Audit Framework

Here is a comprehensive guide to assessing and optimizing your agency’s profitability. Welcome to my Agency Profitability Audit Framework, an innovative system I recently unveiled in a webinar. Here, I’ll provide a brief overview of our discussion, but I assure you that you’ll want to register to watch the full presentation! You’re probably familiar with …

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Simplifying Accounting: What it Means to Cleanup the Books

By Chris Hervochon, CPA, CVA | March 28, 2023 | Comments Off on Simplifying Accounting: What it Means to Cleanup the Books

Running a business is hard. The decisions you make as an owner will impact the lives of your employees, your customers and your family. To give yourself the highest probability of success, you need to have high-quality information at your fingertips in order to make well-informed decisions. Good decisions based on good data have a …

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[ PODCAST ] Forecasting financial hurdles & increasing profit margins

By A Better Way CPA | March 1, 2023 | Comments Off on [ PODCAST ] Forecasting financial hurdles & increasing profit margins

Mavericks Coach Johnny Flash hosts The Agency Hour Podcast and recently interviewed Chris Hervochon. In this episode, Johnny and Chris discuss financial forecasting, improving profit margins, outsourcing marketing, accounting, and the importance of having a cohesive growth strategy for your agency. The podcast offers valuable insights for agency owners looking to ask the right questions …

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Choosing the Right Bank for Nonprofit Organizations Provides Tremendous Value

By Chris Hervochon, CPA, CVA | February 13, 2023 | Comments Off on Choosing the Right Bank for Nonprofit Organizations Provides Tremendous Value
banks for non profit

I want to preface this blog by stating that this is not the end all be all representation of  how you should choose a bank.  This blog posting is simply the opinion of the self-proclaimed ‘Fixer’ of the firm who values organization, low cost, and above all, efficiency.  All-of-which I look for when recommending a …

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Free 30 Minute Webinar: Year-End Financial Checklist For Your Agency

By A Better Way CPA | December 2, 2022 | Comments Off on Free 30 Minute Webinar: Year-End Financial Checklist For Your Agency

Zoom webinar will take place at 1 p.m. Dec. 8th Before marketing agencies can plan for the new year, they have to close the books for 2022. Chris Hervochon, CPA, CVA, a virtual accountant who specializes in financial management for marketing agencies, is offering a free 30-minute webinar on the steps all marketing agency owners …

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Chris Hervochon, CPA, CVA offers accounting tips for marketers in recent AIGA podcast

By Heather Bragg | October 28, 2022 | Comments Off on Chris Hervochon, CPA, CVA offers accounting tips for marketers in recent AIGA podcast
Chris Hervochon AIGA Design Adjacent podcast

Chris Hervochon, CPA CVA was a recent guest on AIGA the professional association for graphic design’s “Design Adjacent” podcast.  As a virtual CFO who specializes in accounting for  marketing agencies, graphic designers and other creative professionals, Hervochon’s team brings insight from years of experience in this particular service industry. “I genuinely like working with creatives. …

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The Importance of Proper Accounting Systems with Chris Hervochon • Marketing Expedition Podcast

By A Better Way CPA | September 13, 2022 | Comments Off on The Importance of Proper Accounting Systems with Chris Hervochon • Marketing Expedition Podcast
Marketing Expedition Podcast

(Published by Peppershock Media) Chris Hervochon was a guest on Marketing Expedition Podcast with Rhea Allen of Peppershock Media. Chris spoke about the complexities of financial management that marketing agencies face. In particular, he talked about the challenges agencies have in dealing with data with confidence and certainty, gathering financial data around a marketing budget, …

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Influential Entrepreneurs Podcast Interview with Chris Hervochon

By A Better Way CPA | September 13, 2022 | Comments Off on Influential Entrepreneurs Podcast Interview with Chris Hervochon
Mike Saunders Podcast

(Published on Business Innovators Radio Network) Mike Saunders, MBA recently interviewed Chris Hervochon on his Influential Entrepreneurs podcast. Chris Hervochon spoke about how he started as a golf pro before he launched his virtual accounting firm on Hilton Head Island. As the sole proprietor of his own CPA firm, Chris’ team provides outsourced accounting and …

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