Chris Hervochon was a a guest on The Sage Advice Podcast, dedicated to the possibility that entrepreneurs continue the work of creation. According to the podcast’s site, “We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world …
Chris Hervochon On Improving the CPA Customer Experience Read More »
Think beyond the big binder operations manual – creating an interactive knowledge base for employees and clients can be profitable in many ways From the South Carolina Association for CPAs There are several important reasons why every CPA firm should create its own operations manual. Among their essential functions, the first is that it compiles …
By understanding how potential clients define value, you can steadily target your audience growth strategies From South Carolina CPA ReportSC Association for CPAs Because I travel to so many financial conferences and serve on an assortment of professional committees, I’m fortunate to talk to a lot of CPA firm owners. One common challenge I hear …
Know, Like and Trust These Digital Marketing Metrics for CPAs Read More »
By Drew McLellan |. Agency Management Institute Most of us didn’t major in math or accounting. In fact, many of us were drawn to our industry because it wasn’t math centric! Unfortunately, agency leaders are not math exempt. Without proper financial data, it’s impossible to successfully run a profitable agency. This means your accounting partner, in-house …
Agencies and accounting can be friends with Chris Hervochon Read More »
The Research and Development (R&D) Tax Credit can be tricky to navigate. This tax credit is intended to assist companies who are investing money back into their own firm. It is a dollar-for-dollar offset against tax liabilities that allows for unused credits to be carried forward for up to 20 years. It is also an …
R&D Tax Credit: What is it and how do marketing agencies qualify? Read More »
Big enough to grow. Small enough to delight customers. After working in the agency space for 12+ years, I’ve found that marketing agency size is a key factor for determining its success or failure. With the industry experiencing significant turbulence in the last decade, many marketers are unsure of how fast they should attempt to …
Many small to mid-size marketing agencies struggle with reasonable compensation — not only for their employees but for themselves as well. If your agency is taxed as an S-Corp, the IRS says you must pay yourself a “reasonable compensation”. The lower your salary is, the less employment taxes you will pay. Therefore, the incentive for …
Why marketing agencies should pay attention to reasonable salaries Read More »
Chris Hervochon, CPA, CVA has been selected as one of the 2019 “40 Under 40” in the Accounting Profession by CPA Practice Advisor magazine.
Yes, I understand “dumpster fire” is an overused term in pop culture. Honestly, the title allows me to use my favorite gif of all time, so I’m going with it. In this post, I am going to discuss some of the top accounting issues for creative and advertising agencies. This post was preempted by a …
This time last year, I decided to shake up my marketing agency. I had just returned from HubSpot’s INBOUND 18 marketing conference. I spent four days attending tactical break-out sessions on how to better run my agency and listening to inspirational celebrity speakers. The four-day think tank occurs in September every year in Boston, where …
Takeaways from HubSpot’s INBOUND 2019 conference Read More »
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