Marketing Archives · Chris Hervochon, CPA, CVA LLC

Marketing

Your Firm Operations Guide: The Next Generation

Think beyond the big binder operations manual – creating an interactive knowledge base for employees and clients can be profitable in many ways From the South Carolina Association for CPAs There are several important reasons why every CPA firm should create its own operations manual. Among their essential functions, the first is that it compiles …

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digital marketing chris hervochon

Know, Like and Trust These Digital Marketing Metrics for CPAs

By understanding how potential clients define value, you can steadily target your audience growth strategies  From South Carolina CPA ReportSC Association for CPAs Because I travel to so many financial conferences and serve on an assortment of professional committees, I’m fortunate to talk to a lot of CPA firm owners. One common challenge I hear …

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A hand holds avatars in an illustration to reflect Marketing agencies and reasonable compensation Chris Hervochon CPA

Why marketing agencies should pay attention to reasonable salaries

Many small to mid-size marketing agencies struggle with reasonable compensation — not only for their employees but for themselves as well. If your agency is taxed as an S-Corp, the IRS says you must pay yourself a “reasonable compensation”. The lower your salary is, the less employment taxes you will pay. Therefore, the incentive for …

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InBound 19 Conference HubSpot

Takeaways from HubSpot’s INBOUND 2019 conference

This time last year, I decided to shake up my marketing agency.  I had just returned from HubSpot’s INBOUND 18 marketing conference. I spent four days attending tactical break-out sessions on how to better run my agency and listening to inspirational celebrity speakers.  The four-day think tank occurs in September every year in Boston, where …

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Marketing Agency Bad Financial Habits

3 Bad Habits For Marketing & Creative Agencies to Avoid

What are the most common mistakes or “traps” agency owners fall into over time? Bad habits to avoid and positive alternatives? In other words, what are some marketing agency bad accounting and finance habits to avoid? The above is a question I received in a Facebook Group for marketing professionals earlier this week, and it’s …

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marketing agency profit margin

Marketing Agencies: All About The Margins

Increasing profits should be a primary financial concern for all businesses, including marketing agencies. A marketing agency averages a net profit margin somewhere between 6.0% and 12.0%, which means there’s plenty of room for growth. No agency is powerless to overcome poor margins. That’s an area where a CPA like me can help. Consider several …

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