Chris Hervochon, CPA, CVA

Chris Hervochon, CPA, CVA

marketing agency improvements without capital

How to grow a marketing agency without additional capital

When it comes to improving your business, monetary infusions aren’t always feasible, especially during economic downturns like the COVID-19 shutdown. Don’t let that stop you from finding ways to improve your marketing agency. There are a variety of ways to improve your marketing or creative business without additional capital or expense. Our CPA firm uses …

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How Sales Data Can Be Used for Greater Insights

How to Leverage Point of Sales Data for Greater Insights

Learn how to use automation to move your advisory services up the value chain By Chris Hervochon, originally published by SCACPA.org CPAs are fighting automation and commoditization. “Advisory” is the buzzword, and we are constantly being told our services need to move up the value chain. We can do this is by helping our clients …

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Chris Hervochon On Improving the CPA Customer Experience

Chris Hervochon On Improving the CPA Customer Experience

Chris Hervochon was a guest on The Sage Advice Podcast, dedicated to the possibility that entrepreneurs continue the work of creation. According to the podcast’s site, “We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through …

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Your Firm Operations Guide: The Next Generation

Think beyond the big binder operations manual – creating an interactive knowledge base for employees and clients can be profitable in many ways From the South Carolina Association for CPAs There are several important reasons why every CPA firm should create its own operations manual. Among their essential functions, the first is that it compiles …

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digital marketing chris hervochon

Know, Like and Trust These Digital Marketing Metrics for CPAs

By understanding how potential clients define value, you can steadily target your audience growth strategies  From South Carolina CPA ReportSC Association for CPAs Because I travel to so many financial conferences and serve on an assortment of professional committees, I’m fortunate to talk to a lot of CPA firm owners. One common challenge I hear …

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A hand holds avatars in an illustration to reflect Marketing agencies and reasonable compensation Chris Hervochon CPA

Why marketing agencies should pay attention to reasonable salaries

Many small to mid-size marketing agencies struggle with reasonable compensation — not only for their employees but for themselves as well. If your agency is taxed as an S-Corp, the IRS says you must pay yourself a “reasonable compensation”. The lower your salary is, the less employment taxes you will pay. Therefore, the incentive for …

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Marketing Agency Bad Financial Habits

3 Bad Habits For Marketing & Creative Agencies to Avoid

What are the most common mistakes or “traps” agency owners fall into over time? Bad habits to avoid and positive alternatives? In other words, what are some marketing agency bad accounting and finance habits to avoid? The above is a question I received in a Facebook Group for marketing professionals earlier this week, and it’s …

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