Accounting for Marketing
A YouTube Show for marketing and creative professionals
Welcome to my YouTube show
Being a Certified Public Accountant (CPA), historically speaking, isn't considered the most exciting job. But today's tech-focused CPAs are at the forefront of emerging trends in business, finance and marketing. Data allows today's professionals to gain time, money and freedom by creating efficient accounting processes and advanced analyses.
CPAs and outsourced accountants are dependent on the cloud, apps for doing business and big data to do their jobs. Similarly, marketing professionals depend on data to determine how to effectively do their jobs. This was the impetus for my "Accounting for Marketing" YouTube show.
The name "Accounting for Marketing" has a double meaning. Obviously, as a CPA, the show is about all things accounting — including bookkeeping, business intelligence, financial intelligence, time and cost efficiencies and more. Another important focus is about how accounting helps clarify, explain and emphasize the importance marketing has in the business world.
Here's what you should watch first:
While marketing and accounting seem like two very different industries, they share the same goal: to create a successful business that brings in money, increases sales and runs a positive cash flow. This show talks about how accountants can help marketing be more effective and why they should play an important role in marketing. View the show here.
I really enjoyed this conversational format with Chris Johnson of Upscale Method, a consultant who works with digital marketing agencies. This hourlong conversation covers interesting challenges marketing agencies face and how they can overcome them. View the show here.
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How I got started working with marketing professionals
You can also find me here
Check out a recent show
Never miss an episode of "Accounting for Marketing." My YouTube show airs every Thursday at 12:30 p.m.
Let's keep the conversation going!
Join my Facebook group for marketing and creative professionals — who share the same struggles as many business owners in the service industry: managing time between projects, communicating value to clients and suffering cash flow bottlenecks.