Accounting For Marketing • A YouTube Show for Marketing Pros
Chris Hervochon Outsourced Accounting

Accounting for Marketing

A YouTube Show for marketing and creative professionals

Welcome to my show!

Being a Certified Public Accountant (CPA), historically speaking, isn't considered the most exciting job. But today's tech-focused CPAs are at the forefront of emerging trends in business, finance and marketing. Data allows today's professionals to gain time, money and freedom by creating efficient accounting processes and advanced analyses.

CPAs and outsourced accountants are dependent on the cloud, apps for doing business and big data to do their jobs. Similarly, marketing professionals depend on data to determine how to effectively do their jobs. This was the impetus for my "Accounting for Marketing" YouTube show.

"Accounting for Marketing" has a double meaning

Obviously, as a CPA, the show is about all things accounting — including bookkeeping, business intelligence, financial intelligence, time and cost efficiencies and more.

Another important focus is about how accounting helps clarify, explain and emphasize the importance marketing has in the business world.

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How I got started working with marketing professionals

Want to be a guest on Accounting for Marketing?

I developed "Accounting for Marketing" YouTube show to provide helpful information that professionals in the industry can use. While the main focus on the show offers accounting and bookkeeping with a marketing focus, I often welcome special guests for organic conversations related to the marketing industry. If you are interested in being a guest, I need a little more information to see if you're a good fit!


New to "Accounting for Marketing"? Here's where to start.

Watch these episodes first:

It's Time to Bring Accounting Into Marketing

While marketing and accounting seem like two very different industries, they share the same goal: to create a successful business that brings in money, increases sales and runs a positive cash flow. This show talks about how accountants can help marketing be more effective and why they should play an important role in marketing. View the show here.

How to Grow a Marketing Agency

I really enjoyed this conversational format with Chris Johnson of Upscale Method, a consultant who works with digital marketing agencies. This hourlong conversation covers interesting challenges marketing agencies face and how they can overcome them. View the show here.

Check out a recent show

Never miss an episode of "Accounting for Marketing"! The YouTube show airs at 12:30 p.m. every Thursday.

What’s the sweet spot in marketing agency size?

Big enough to grow. Small enough to delight customers. After working in the agency space for 12+ years, ...
A hand holds avatars in an illustration to reflect Marketing agencies and reasonable compensation Chris Hervochon CPA

Why marketing agencies should pay attention to reasonable salaries

Many small to mid-size marketing agencies struggle with reasonable compensation — not only for their employees but for ...
Top accounting issues for creative and advertising agencies

Is your agency’s accounting a dumpster fire?

Yes, I understand "dumpster fire" is an overused term in pop culture. Honestly, the title allows me to ...

Let's keep the conversation going!

Join my Facebook group for marketing and creative professionals — who share the same struggles as many business owners in the service industry: managing time between projects, communicating value to clients and suffering cash flow bottlenecks.

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