Accounting for Marketing

Welcome to my YouTube show

Being a Certified Public Accountant (CPA), historically speaking, isn't considered the most exciting job. But today's tech-focused CPAs are at the forefront of emerging trends in business, finance and marketing. Data allows today's professionals to gain time, money and freedom by creating efficient accounting processes and advanced analyses.

CPAs and outsourced accountants are dependent on the cloud, apps for doing business and big data to do their jobs. Similarly, marketing professionals depend on data to determine how to effectively do their jobs. This was the impetus for my "Accounting for Marketing" YouTube show.

The name "Accounting for Marketing" has a double meaning. Obviously, as a CPA, the show is about all things accounting — including bookkeeping, business intelligence, financial intelligence, time and cost efficiencies and more. Another important focus is about how accounting helps clarify, explain and emphasize the importance marketing has in the business world.

Here's what you should watch first:

It's Time to Bring Accounting Into Marketing

While marketing and accounting seem like two very different industries, they share the same goal: to create a successful business that brings in money, increases sales and runs a positive cash flow. This show talks about how accountants can help marketing be more effective and why they should play an important role in marketing. View the show here.

How to Grow a Marketing Agency

I really enjoyed this conversational format with Chris Johnson of Upscale Method, a consultant who works with digital marketing agencies. This hourlong conversation covers interesting challenges marketing agencies face and how they can overcome them. View the show here.