Accounting for Marketing
A YouTube Show for marketing and creative professionals
Being a Certified Public Accountant (CPA), historically speaking, isn't considered the most exciting job. But today's tech-focused CPAs are at the forefront of emerging trends in business, finance and marketing. Data allows today's professionals to gain time, money and freedom by creating efficient accounting processes and advanced analyses.
CPAs and outsourced accountants are dependent on the cloud, apps for doing business and big data to do their jobs. Similarly, marketing professionals depend on data to determine how to effectively do their jobs. This was the impetus for my "Accounting for Marketing" YouTube show.
"Accounting for Marketing" has a double meaning
Obviously, as a CPA, the show is about all things accounting — including bookkeeping, business intelligence, financial intelligence, time and cost efficiencies and more.
Another important focus is about how accounting helps clarify, explain and emphasize the importance marketing has in the business world.
📲 Here's how to watch:
1) Go to http://bit.ly/ChrisHYouTube
2) Hit the red subscribe button
3) Agree to notifications
How I got started working with marketing professionals
New to "Accounting for Marketing"? Here's where to start.
While marketing and accounting seem like two very different industries, they share the same goal: to create a successful business that brings in money, increases sales and runs a positive cash flow. This show talks about how accountants can help marketing be more effective and why they should play an important role in marketing. View the show here.
I really enjoyed this conversational format with Chris Johnson of Upscale Method, a consultant who works with digital marketing agencies. This hourlong conversation covers interesting challenges marketing agencies face and how they can overcome them. View the show here.
Check out a recent show
Top 15 Financial KPIs for Tracking Your Marketing Agency
The Three Fs of Agency Employee Retention: Finances, Friction, and Flexibility
