Business Intelligence Resource Center • Chris Hervochon CPA

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Know, Like and Trust These Digital Marketing Metrics for CPAs

By Chris Hervochon, CPA, CVA | February 7, 2020 | Comments Off on Know, Like and Trust These Digital Marketing Metrics for CPAs
digital marketing chris hervochon

By understanding how potential clients define value, you can steadily target your audience growth strategies  From South Carolina CPA ReportSC Association for CPAs Because I travel to so many financial conferences and serve on an assortment of professional committees, I’m fortunate to talk to a lot of CPA firm owners. One common challenge I hear …

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Agencies and accounting can be friends with Chris Hervochon

By Heather Bragg | February 3, 2020 | Comments Off on Agencies and accounting can be friends with Chris Hervochon
Agency Management Institute podcast

By Drew McLellan |. Agency Management Institute Most of us didn’t major in math or accounting. In fact, many of us were drawn to our industry because it wasn’t math centric! Unfortunately, agency leaders are not math exempt. Without proper financial data, it’s impossible to successfully run a profitable agency. This means your accounting partner, in-house …

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R&D Tax Credit: What is it and how do marketing agencies qualify?

By Heather Banks | January 28, 2020 | Comments Off on R&D Tax Credit: What is it and how do marketing agencies qualify?
R&D Tax Credit and Marketing Agencies

The Research and Development (R&D) Tax Credit can be tricky to navigate.  This tax credit is intended to assist companies who are investing money back into their own firm. It is a dollar-for-dollar offset against tax liabilities that allows for unused credits to be carried forward for up to 20 years. It is also an …

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What’s the sweet spot in marketing agency size?

By Chris Johnson | October 28, 2019 | Comments Off on What’s the sweet spot in marketing agency size?

Big enough to grow. Small enough to delight customers. After working in the agency space for 12+ years, I’ve found that marketing agency size is a key factor for determining its success or failure.  With the industry experiencing significant turbulence in the last decade, many marketers are unsure of how fast they should attempt to …

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Why marketing agencies should pay attention to reasonable salaries

By Chris Hervochon, CPA, CVA | October 7, 2019 | Comments Off on Why marketing agencies should pay attention to reasonable salaries
A hand holds avatars in an illustration to reflect Marketing agencies and reasonable compensation Chris Hervochon CPA

Many small to mid-size marketing agencies struggle with reasonable compensation — not only for their employees but for themselves as well. If your agency is taxed as an S-Corp, the IRS says you must pay yourself a “reasonable compensation”. The lower your salary is, the less employment taxes you will pay. Therefore, the incentive for …

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CPA Practice Advisor Magazine Names Chris Hervochon Among “40 under 40”

By Chris Hervochon, CPA, CVA | September 27, 2019 | Comments Off on CPA Practice Advisor Magazine Names Chris Hervochon Among “40 under 40”
Chris Hervochon named 40 Under 40 CPA Practice Advisor

Chris Hervochon, CPA, CVA has been selected as one of the 2019 “40 Under 40” in the Accounting Profession by CPA Practice Advisor magazine.

Is your agency’s accounting a dumpster fire?

By Chris Hervochon, CPA, CVA | September 23, 2019 | 1 Comment
Top accounting issues for creative and advertising agencies

Yes, I understand “dumpster fire” is an overused term in pop culture. Honestly, the title allows me to use my favorite gif of all time, so I’m going with it. In this post, I am going to discuss some of the top accounting issues for creative and advertising agencies. This post was preempted by a …

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Takeaways from HubSpot’s INBOUND 2019 conference

By Heather Bragg | September 16, 2019 | Comments Off on Takeaways from HubSpot’s INBOUND 2019 conference
InBound 19 Conference HubSpot

This time last year, I decided to shake up my marketing agency.  I had just returned from HubSpot’s INBOUND 18 marketing conference. I spent four days attending tactical break-out sessions on how to better run my agency and listening to inspirational celebrity speakers.  The four-day think tank occurs in September every year in Boston, where …

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3 Bad Habits For Marketing & Creative Agencies to Avoid

By Chris Hervochon, CPA, CVA | September 5, 2019 | Comments Off on 3 Bad Habits For Marketing & Creative Agencies to Avoid
Marketing Agency Bad Financial Habits

What are the most common mistakes or “traps” agency owners fall into over time? Bad habits to avoid and positive alternatives? In other words, what are some marketing agency bad accounting and finance habits to avoid? The above is a question I received in a Facebook Group for marketing professionals earlier this week, and it’s …

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AICPA Certificates Wall of Fame: Chris Hervochon

By Chris Hervochon, CPA, CVA | August 14, 2019 | Comments Off on AICPA Certificates Wall of Fame: Chris Hervochon
AICPA Wall of Fame Chris Hervochon

Data-Driven Leadership Program FROM AICPA Certificates Programs A profession in transition I consider myself to be a data-focused accountant. I’ve taken data science classes throughout my career and I’ve always been interested in automation, data analytics and building dashboards. I certainly see the value in data collection and analysis, and where that can go in …

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