So what is a KPI? KPI stands for Key Performance Indicator. There are many different types of KPIs – financial, operational, marketing, etc. Sure, financial statements are great, but they’re difficult to digest. KPIs are byte-sized metrics that you can use which indicate what’s going well (or not) in your business. Recently, we moved our […]
Here is a comprehensive guide to assessing and optimizing your agency’s profitability. Welcome to my Agency Profitability Audit Framework, an innovative system I recently unveiled in a webinar. Here, I’ll provide a brief overview of our discussion, but I assure you that you’ll want to register to watch the full presentation! You’re probably familiar with […]
Running a business is hard. The decisions you make as an owner will impact the lives of your employees, your customers and your family. To give yourself the highest probability of success, you need to have high-quality information at your fingertips in order to make well-informed decisions. Good decisions based on good data have a […]
Mavericks Coach Johnny Flash hosts The Agency Hour Podcast and recently interviewed Chris Hervochon. In this episode, Johnny and Chris discuss financial forecasting, improving profit margins, outsourcing marketing, accounting, and the importance of having a cohesive growth strategy for your agency. The podcast offers valuable insights for agency owners looking to ask the right questions […]
I want to preface this blog by stating that this is not the end all be all representation of how you should choose a bank. This blog posting is simply the opinion of the self-proclaimed ‘Fixer’ of the firm who values organization, low cost, and above all, efficiency. All-of-which I look for when recommending a […]
Zoom webinar will take place at 1 p.m. Dec. 8th Before marketing agencies can plan for the new year, they have to close the books for 2022. Chris Hervochon, CPA, CVA, a virtual accountant who specializes in financial management for marketing agencies, is offering a free 30-minute webinar on the steps all marketing agency owners […]
Chris Hervochon, CPA CVA was a recent guest on AIGA the professional association for graphic design’s “Design Adjacent” podcast. As a virtual CFO who specializes in accounting for marketing agencies, graphic designers and other creative professionals, Hervochon’s team brings insight from years of experience in this particular service industry. “I genuinely like working with creatives. […]
(Published by Peppershock Media) Chris Hervochon was a guest on Marketing Expedition Podcast with Rhea Allen of Peppershock Media. Chris spoke about the complexities of financial management that marketing agencies face. In particular, he talked about the challenges agencies have in dealing with data with confidence and certainty, gathering financial data around a marketing budget, […]
(Published on Business Innovators Radio Network) Mike Saunders, MBA recently interviewed Chris Hervochon on his Influential Entrepreneurs podcast. Chris Hervochon spoke about how he started as a golf pro before he launched his virtual accounting firm on Hilton Head Island. As the sole proprietor of his own CPA firm, Chris’ team provides outsourced accounting and […]
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