Business Intelligence Resource Center • Chris Hervochon CPA

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3 Bad Habits For Marketing & Creative Agencies to Avoid

By Chris Hervochon, CPA, CVA | September 5, 2019 | 0 Comments
Marketing Agency Bad Financial Habits

What are the most common mistakes or “traps” agency owners fall into over time? Bad habits to avoid and positive alternatives? In other words, what are some marketing agency bad accounting and finance habits to avoid? The above is a question I received in a Facebook Group for marketing professionals earlier this week, and it’s …

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AICPA Certificates Wall of Fame: Chris Hervochon

By Chris Hervochon, CPA, CVA | August 14, 2019 | 0 Comments
AICPA Wall of Fame Chris Hervochon

Data-Driven Leadership Program FROM AICPA Certificates Programs A profession in transition I consider myself to be a data-focused accountant. I’ve taken data science classes throughout my career and I’ve always been interested in automation, data analytics and building dashboards. I certainly see the value in data collection and analysis, and where that can go in …

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Marketing Agencies: All About The Margins

By Chris Hervochon, CPA, CVA | August 7, 2019 | 0 Comments
marketing agency profit margin

Increasing profits should be a primary financial concern for all businesses, including marketing agencies. A marketing agency averages a net profit margin somewhere between 6.0% and 12.0%, which means there’s plenty of room for growth. No agency is powerless to overcome poor margins. That’s an area where a CPA like me can help. Consider several …

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Top 7 Mistakes Marketing Agencies Make With Their Accounting

By Chris Hervochon, CPA, CVA | July 15, 2019 | 0 Comments
Top 7 Accounting Mistakes Marketing Agency Owners Make

Accounting often falls on the backburner of the many tasks it takes to operate a marketing agency. Here are 7 accounting mistakes that can affect profitability.

My Top 5 Takeaways from AICPA ENGAGE

By Chris Hervochon, CPA, CVA | July 9, 2019 | 0 Comments
2019 AICPA Engage Conference

Here are five important takeaways from the American Institute of Certified Public Accountants (AICPA) ENGAGE Conference to help your business succeed.

Marketing Agencies and Working Capital: What, Why & How

By Chris Hervochon, CPA, CVA | July 1, 2019 | 0 Comments

Marketing agencies often struggle with better managing working capital. This affects liquidity, operational efficiency and short-term finances.

Chris Hervochon voted 2019 Sun Today’s “Best Accountant”

By Heather Bragg | June 26, 2019 | 0 Comments
Chris Hervochon voted _Best Accountant_ by readers of The Sun Today

Readers of The Sun Today, a Bluffton SC newspaper, voted for their favorite businesses. Chris Hervochon received top honors as “best accountant.” The Sun Today serves readers who live in Sun City Hilton Head. For a complete list of the 2019 winners, visit this article from the Augusta Chronicle.

Can Marketing Agency Owners Take Advantage of the QBI Deduction?

By Chris Hervochon, CPA, CVA | June 24, 2019 | 0 Comments
How can marketing agencies benefit from QBI

Small business owners are always looking to save money on their tax bill, and marketing agency owners are no exception. One of the most common questions marketing agency clients ask, and that are often posed online is: “Can marketers take advantage of the QBI deduction?” The specifics of the QBI portion of the new tax …

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Why marketing KPIs are vital for your business

By Chris Hervochon, CPA, CVA | June 17, 2019 | 0 Comments
marketing kpis matter to your business chris hervochon cpa

Marketing KPIs are beneficial in fine tuning and enhancing a business’ profitability. They tell the story of what’s working and what’s not.

8 Reasons You Need to Outsource Accounting

By Chris Hervochon, CPA, CVA | June 10, 2019 | 0 Comments
chris hervochon cpa outsourced accounting virtual cfo cpa

Not sure where your business stands? Here are eight warning signs that your business needs to hire an outsourced accounting.

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