RESOURCES FOR MARKETING AND CREATIVE PROFESSIONALS
Tips, trends and resources to help you succeed.
This time last year, I decided to shake up my marketing agency. I had just returned from HubSpot’s INBOUND 18 marketing conference. I spent four days attending tactical break-out sessions on how to better run my agency and listening to inspirational celebrity speakers. The four-day think tank occurs in September every year in Boston, where …
What are the most common mistakes or “traps” agency owners fall into over time? Bad habits to avoid and positive alternatives? In other words, what are some marketing agency bad accounting and finance habits to avoid? The above is a question I received in a Facebook Group for marketing professionals earlier this week, and it’s …
Increasing profits should be a primary financial concern for all businesses, including marketing agencies. A marketing agency averages a net profit margin somewhere between 6.0% and 12.0%, which means there’s plenty of room for growth. No agency is powerless to overcome poor margins. That’s an area where a CPA like me can help. Consider several …
Who is Chris Hervochon?
A Certified Public Accountant who thinks outside the box to meet your financial goals
Chris Hervochon, CPA, CVA provides tax planning and preparation for small businesses and individuals, as well as virtual CFO services, specializing in advertising, marketing and creative agencies. After more than a decade of working side-by-side with individuals and businesses, Chris saw a need for a better way to manage accounting and taxes. He builds automation into financial management systems that lift the administrative burden on business owners and allow for greater insights, so business owners can be more profitable.
How is Chris Hervochon CPA CVA LLC different from other accounting firms?
There’s a misconception that only businesses in the marketing industry with a large income and many assets need to hire CPAs. However, CPAs provide much needed assistance to individuals with a wide range of incomes and financial situations. Chris Hervochon is there every step of the way with the expert guidance you need — including understanding complicated tax code, professional accounting and bookkeeping and strategy consulting.
Do you know how your marketing, advertising or creative business stacks up? The Wayfinder is an intensive one-to-one consultation for agencies of all sizes — which includes well-researched analysis on how well your business is operating compared to industry standards, along with a financial plan to achieve your goals.