marketing agency profit margins

Marketing Agency Bad Financial Habits

3 Bad Habits For Marketing & Creative Agencies to Avoid

Leave a Comment / General, Marketing /

What are the most common mistakes or “traps” agency owners fall into over time? Bad habits to avoid and positive alternatives? In other words, what are some marketing agency bad accounting and finance habits to avoid? The above is a question I received in a Facebook Group for marketing professionals earlier this week, and it’s […]

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marketing agency profit margin

A Guide to Agency Margins: What They Are and How to Increase Them

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Increasing profits should be a primary financial concern for all businesses, including marketing agencies. According to industry benchmarking data, marketing agency averages a net profit margin somewhere between 6.0% and 12.0%, which means there’s plenty of room for growth. For the agencies we work with, generally the bogey is a 15.0% net margin. No agency

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